Our CEO Jack Nakamura appeared in NHK BS broadcast on December 18, 2023, in NHK “Ohayo Nippon” on January 30, 2024 and in NHK World on February 28, 2024.
*NHK: Japan Broadcasting Corporation
The program covered the current challenging situation surrounding Japanese companies and the new initiatives of two Japanese companies in the competition for talent acquisition in Thailand.
In the program, Jack Nakamura said, “Japanese companies are a good fit for people who want to work for a moderate salary, but who value philosophy and sense of accomplishment. We want such people to stay, but the problem is that even they are beginning to leave.” He sounded a warning bell about the current situation.
In the 1980s, when Japanese companies accelerated their presence in Thailand, Thai people longed to work for a Japanese company that treated them well, but the situation is now changing drastically. How will Japanese companies in Thailand recognize and confront what Thai people now value in terms of not only salary but also job discretion, career advancement opportunities, etc.?
Asian Identity will continue to confront this issue.