Employee involvement is crucial for a successful change.
CMC Asia Pacific Co., Ltd. (CMC AP) is a company that specializes in marketing activities optimization. The company is established in 1962 in Japan. It has branches is multiple countries, including Bangkok, Thailand, which began its business in 2012.
Due to the impact from Covid 19, CMC AP saw an urgent need to adapt itself to the rapid change in customer behavior and needs. The company changed its business model and operations from mainly physical media production to digital-based media services. This of course caused uncertainties for employees.
In August 2022, Asian Identity, received the opportunity to support the CMC AP Thailand in their effort to communicate and re-engage their employees to move in the new direction together.
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TEAM RETREAT WORKSHOP
We organized a 1-day Team Retreat workshop, whereby we started off with re-communicating CMC AP new Vision “Moving Forward Together” and Values to the employees which served to create a common understanding and a guide on how they should work together from there onward.
We then provided everyone the space to share their concerns and create an awareness of the current situation together. With the common understanding and awareness achieved, we conducted group activities where everyone had to play a role and cooperate with each other.
Through the interaction and reflection on the activities, we aimed to create a sense of ownership together both as an individual and as a team and help each person to realize the importance of communication within the team.
In the final part of the workshop, newly appointed team leaders of CMC AP Thailand shared their resolution on the direction that they would like to lead their team in. Based on that, each person then reflected on their work and wrote down how they wish to contribute to the company new direction as individual commitment. We ended the workshop with a simple but impactful ‘Thank you’ activity, where everyone showed appreciation to each other.
By providing the opportunity for everyone to share their feelings and talk about how they wish to proceed together, this 1-day workshop helped to create better relationships between CMC AP Thailand members and reduce the worries and anxiety which originally stem from not knowing what their role is and where their future lies amid this change.
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