June 9, 2022
Asian Identity Signed a Business Alliance Agreement with Link and Motivation, Inc.
Asian Identity, an HR consulting firm based in Bangkok, Thailand, has signed a business alliance agreement with Link and Motivation Inc. for the development of “Motivation Cloud,” a cloud service for improving employee engagement, in Southeast Asia.
Business Development of Asian Identity Co. Ltd.,
Asian Identity was founded in 2014 and operates in the region as a HR consulting firm specializing in Southeast Asia.
The company has adopted the slogan “Asia is One” to realize its vision of creating a strong organization that harmonizes the diverse peoples of Asia. With the strength of its diverse team of consultants and multilingual support, it assists the transformation of many clients, especially Japanese companies operating in Southeast Asia.
▶ Click here for the official website of Asian Identity
In recent years, as income and education levels in Southeast Asia have risen dramatically, there has been a growing trend, especially among the best and brightest, to seek more “fulfillment” than salary level. In addition, the “Great Job Search Era” trend that was triggered by Corona is also strong in Southeast Asia, spurring the competition for human resources that has existed for some time. Under these circumstances, the importance of increasing employee “engagement” is growing, regardless of whether the company is Japanese or local.
About Link and Motivation, Inc. and Motivation Cloud
Link and Motivation, Inc. (Tokyo Stock Exchange: Prime Market) is a human resources and organizational consulting firm that provides corporate transformation consulting and cloud services through motivation engineering.
The company’s flagship product, Motivation Cloud, an employee engagement improvement service, was released in 2016 and has steadily expanded since then as a service that not only visualizes organizational conditions but also supports organizational transformation. In the market research report “ITR Market View: Human Resource Management Market 2022” published by ITR Corporation, it ranked first in the employee engagement market in terms of sales by vendor for five consecutive years, making it Japan’s leading engagement survey tool.
Recently, the company became the first in Japan and Asia to obtain ISO 30414, a guideline for disclosure of information on human capital. With increasing global attention to human capital management, the company is expanding its business to contribute to the improvement of employee engagement in Japan and around the world.
Regarding the collaboration between the two companies
Asian Identity has customers in South Asian countries and cultural literacy in that region. It is also equipped with the organizational change capability in multi-languages.
By combining this with Motivation Cloud’s database of 9,021 companies and 2.5 million people and engagement diagnostic technology, we believe we can provide even more replicable client support.
In Southeast Asia, where the top-down management culture dominates, there is a strong perception that management reform is the job of the management level while the perception that employees should take the initiative and participate in management has not been fully fostered. We believe that the use of a motivation cloud that visualizes the state of engagement in the organization (the degree to which mutual expectations are met) will promote communication between management and employees and make it possible to realize employee-driven management transformation.
Through the close collaboration between the two companies, we will continue to promote change and growth of people and organizations in Southeast Asia and realize a society overflowing with meaning.
Link and Motivation Group Overview
Chairman: Yoshihisa Ozasa
Capital: 1,380.61 million yen
Securities Code: 2170 (TSE Prime)
Head office: 15F, Kabuki-za Tower, 4-12-15 Ginza, Chuo-ku, Tokyo
Established: April 2000
Organizational Development Division (Consulting, Cloud Business, IR Support Business)
Personal Development Division (career school business, tutoring school business)
Matching Division (Placement / ALT Placement Business)
Asian Identity Co., Ltd. Overview
President: Katsuhiro Nakamura (CEO and Founder)
Capital: 2,000,000 Thai Baht
Address (Bangkok Office): M Thai Tower 5th Fl., Unit 2A, All Seasons Place, 87 Wireless Rd, Lumpini, Phatumwan, Bangkok 10330
Human Resource and Organizational Development Consulting/Workshop Services,
Consulting and Coaching services