
Evaluation is one of the most complex and sensitive areas in HR.
To build a fair and trusted evaluation system, you must first define the kind of people your company wants to recognize—based on your corporate philosophy.
While creating clear formats for goal setting and behavior assessment is important, it’s the evaluators—usually managers—who bring the system to life.
As the saying goes, “80% of evaluation is in its operation.” Even the best-designed system is meaningless if it’s not properly understood and used.
In addition to standard performance criteria, ask yourself:
What qualities do we want to recognize in our company?
What kind of character and mindset should a person have to be e ntrusted with a leadership role?
Design evaluation formats such as goal achievement and behavioral assessment.
They should be simple, easy to understand, and available in multiple languages to ensure consistency across global teams.
Managers must understand not just how to evaluate, but why evaluation matters.
We support the development of confident evaluators who can give fair, constructive, and meaningful feedback.

