Philosophy / Asian Identity

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Philosophy

What kind of company are we striving to become?

A company’s philosophy is the cornerstone of its identity — a guiding flag and a source of unity.
When employees clearly understand what their company stands for and what it values, it builds a strong sense of loyalty and belonging. Moreover, the corporate philosophy serves as the foundation for all HR activities, including recruitment, development, and performance evaluation.

Concept

Articulate Your Beliefs

Clearly expressing what your company stands for is the first ste p toward building a strong organizational culture.When employees are meaningfully involved in the process of shaping the message, it fosters genuine empathy and
ownership of the philosophy.

Make Your Philosophy Visible

If your philosophy remains abstract, it’s essential to bring it to life using visual tools—such as posters, symbols, and design elements—so that everyone can easily understand and connect with it.

Share and Internalize the Philosophy

Through facilitated workshops, participants explore the meaning behind the philosophy and engage in dialogue to reflect on its relevance to their own work. This shared understanding helps turn abstract ideas into concrete actions.

Services

Corporate Philosophy Redesign Consulting: Renew your corporate mission, vision, and values through interactive discussions that align leadership and employees toward a shared direction.

Corporate Philosophy Sharing Workshop: Strengthen commitment and engagement by communicating corporate philosophy in a dynamic and meaningful way.

Our Experiences

Case 1

Redesigning Corporate Philosophy After Organizational Merger and Integration

Company A had a merger through M&A where they had to recreate the corporate philosophy. A new corporate philosophy (Mission, Vision, Value) was created based on the direction decided by the new management and the discussion with the project members. To support them, we subsequently conducted a series of philosophy penetration workshops for all employee and as a result, employees began to work with a common identity based on the new corporate philosophy.

Case 2

Reforming of Organizational Culture for Employee’s Behavior Transformation and Creation of Trust-Based Organization

Company B had a quality problem in their manufacturing process which was thought to be caused by a lack of openness in the organizational culture. We interviewed the employees to identify the issues and helped them to develop a new course of action through a workshop with selected members. Based on this, we conducted a training for on-site leaders and changed the employees’ behavior.